Everyone talks about bonus categories. But what about the money you spend every single month?
Rewards get exciting when there’s a big offer attached: 5X, 10X, welcome bonuses, limited-time promotions. But some of your most important spending happens without any of that excitement. Monthly bills. Groceries. Subscriptions. Insurance. Everyday shopping. The expenses you make so regularly you barely think about them, which is exactly why they’re easy to overlook.
The biggest opportunity isn’t always the flashiest one
People usually choose a card on welcome bonus, reward rate, lounge access, annual fee, travel benefits and milestones. All useful. But another question deserves more attention: where does most of your money actually go?
If you spend heavily on dining but the card rewards travel, that matters. If much of your spending is online shopping, or bills and insurance, that matters too. Your spending pattern should shape your rewards strategy, not the other way around.
Your boring expenses are still expenses
Nobody opens their banking app thinking “Can’t wait to pay my broadband bill today.” But these payments happen every month, again and again. One transaction may not seem significant; look at it over a year.
The question isn’t whether these expenses are exciting. It’s whether you’re getting the right value back from them.
Don’t just look at the reward rate
A card might advertise an attractive rate, but look beyond the headline. What spending qualifies? Are there caps? Are some categories excluded? What are the redemption options? Are the points easy to use? Do they expire? What is their effective value? A reward isn’t automatically valuable because the number attached to it is high.
Your spending pattern is your rewards fingerprint
One person spends mostly on dining, travel and shopping. Another on utilities, groceries and insurance. Another on business expenses, hotels and international purchases. Someone else puts almost everything on one card for simplicity. There isn’t one perfect strategy for all four, which is why copying somebody else’s “best credit card” list can be a bad idea.
Start with where your money went last month
Look at your actual transactions, not your ideal spending or what you think you spend. Then group them:
EVERYDAY
Groceries, dining, shopping, transport
RECURRING
Utilities, internet, mobile, subscriptions, insurance
LARGE
Education, electronics, travel, major purchases
Now you have something more useful than a generic comparison: your own spending profile. If a large share of your annual spend comes from just three categories, those categories deserve attention. You might discover that:
- Another card rewards one category better.
- A particular category has a monthly cap.
- A card you’ve been using isn’t actually the best fit.
- A rewards programme gives you better redemption options.
- You’re missing rewards because of exclusions you didn’t know about.
None of this requires spending more. It requires understanding the spending you’re already doing. Once you have that profile, our credit card recommendation tool can rank cards against your monthly spend and top categories.
Don’t fall into the “maximise every transaction” trap
Using five cards to squeeze a tiny extra reward from every purchase isn’t necessarily worth the mental effort. If one card gives a solid return across most of your spending and is easy to manage, that can beat juggling six cards for marginal gains. Optimisation is about finding the points where a better decision actually matters.
Rewards are only half the equation
Earning points and using points are separate problems. You might have earned 100,000 points this year. Great. But are they useful? Sitting unused? Being redeemed efficiently? Or are you collecting them because collecting feels productive?
PERSON A
100,000 points they don’t know how to use.
PERSON B
50,000 points they understand and regularly redeem well.
Person B probably has the better strategy. Rewards aren’t a scoreboard. They’re a resource, and their value depends on how you use them.
Why BTTP looks beyond individual cards
Your spending happens across categories, your rewards sit across cards, and the information needed to make sense of it all is spread across different places. BTTP brings it together, not to tell you “get this card,” but to answer: what are you earning, what is it worth, where are you getting the most value, and what are you overlooking?
Sometimes the biggest rewards opportunity isn’t a new card. It’s understanding the cards you already have.
Start with your spending. Understand how you’re earning. Know what your points are worth. The smartest strategy isn’t the one with the most cards. It’s the one that gives you the most value from the money you’re already spending.
Editorial content for general information only. Card features, fees, offers and partner rules change often. Always verify current terms, eligibility and conditions with the issuer before acting.
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