ABOUT BACK TO THE POINTS
Points Have A Point
They're Meant To Take You Places
Most people let points expire simply because they lose track of them. Back to the Points connects your cards and loyalty programs, shows what each point is worth, and helps you redeem before it's gone.
Every Point, One Place
Link your cards and loyalty programs once. Every point you've earned shows up together instead of scattered across a dozen apps and logins.
The Right Card, Every Time
We flag when you're about to use the wrong card for a purchase, so you stop earning less than you should on spends you're already making.
Redeem For Real Value
When it's time to cash in, we compare your redemption options and point you to the one where the same points get you further.
- What you have
- What it's worth
- How to earn more
- Where it can take you
Back to the Points (BTTP)
What are we building?
Back to the Points is an AI-powered loyalty points and travel optimisation platform that helps consumers understand, manage and maximise the value of their credit-card rewards, airline miles and hotel points and use them intelligently to reduce the cost of travel.
Today, loyalty value is fragmented across multiple cards and programs, and most consumers don't know what their points are worth, where they sit, when they expire or how best to use them. BTTP brings all of this into one place.
How does it work?
With user permission, BTTP aggregates the user's relevant credit-card and loyalty information.
Our intelligence layer then:
- Tracks points and miles across cards, airlines and hotels
- Calculates their estimated monetary value
- Understands transfer and conversion options between programs
- Tracks expiry dates, benefits and redemption opportunities
- Identifies the most efficient way to earn, transfer and redeem points
- Recommends which card or loyalty currency a user should use for a particular objective
The idea is to move from simply tracking points to actually telling the user what to do with them.
What does the product look like?
Think of BTTP as a personal AI wallet for loyalty.
A user opens the app and sees one consolidated view of:
- 💳 Credit-card rewards
- ✈️ Airline miles
- 🏨 Hotel points
- 💰 Total estimated value of their loyalty portfolio
They can then ask questions or set an objective such as:
"I want to fly from Delhi to Mumbai next week, what's the cheapest way to book it?"
BTTP could determine that instead of paying ₹7,000 for a flight, the user can combine existing airline miles with transferable credit-card points and potentially book the journey largely or entirely using rewards.
Over time, the product becomes a personalised AI loyalty assistant that understands what the user owns, what those rewards are worth and how they should be used.
Where we want to take it
The larger opportunity is to build the intelligence and transaction layer sitting between consumers, loyalty programs, financial products and travel.
Once BTTP understands a user's loyalty portfolio and spending behaviour, the platform can also intelligently recommend relevant credit cards, travel products, payment products and loyalty offers, creating multiple monetisation opportunities beyond subscription revenue.